BAD Conference, 13 Nov. 2023
At the BAD (Behaviour & Design) Conference, Tech Circus brings together experts from psychology, anthropology, philosophy and more to examine the behaviour science skills that underpin UX design.
"You were the ultimate in BAD with your talk on jobs-to-be-done. I'm not a researcher. I'm a content designer. But I found your speech deeply fascinating. Thank you for being so inspiring."
"Very insightful deep dive into the importance of JTBD to understand the user and their needs from a much higher level, closer to an emotion, to then get to a solution."
Read more about the talks in this blog by Sam Osys.