About Me
User Researcher & Psychologist (MSc)
I have 25 years of experience conducting UX projects and user research for renowned companies. A psychologist by training and an Accredited UX Professional (#031101003), I am passionate about developing products and achieving the best-possible experience for the user aligned with business outcomes.
After founding and managing my own company eye square in Berlin for over 12 years, I moved to the UK in 2015 and have since been working in various user research roles as Head of Insight, Head of UX, Principal UX Researcher, Senior Manager Research & Insights, and Senior UX Researcher. Since March 2023, I am a Principal UX Researcher at The Stepstone Group.
25 years of experience in UX
- MSc Psychology (German equivalent)
- Specialising in Engineering Psychology / Cognitive Ergonomics & Computer Science
- Ex start-up founder and managing director
- Broad international user research experience
- Emphatic moderation of interviews and workshops
- Lively presentations and frequently invited speaker
- Published author
- Mentor
- Agile ways of working
- Lean UX
- Discovery user research
- Jobs-to-be-done framework
- Government Digital Service Standard
Podcasts
The State of Innovation is a podcast by Martin Pattera, CEO at MYLES Strategy & Innovation.
On 23 July 2024, the episode with me about the state of corporate innovation will be released.
"Today, I sat down with none other than Sabrina Duda a beacon of UX wisdom with over 25 years shaping user-centered product development. From founding one of Germany's first UX agencies, developing her own eye-tracking software, Sabrina's journey is a testament to innovation and passion. And we talked about it all - the early days, the big breaks with clients like Quelle, eBay, and Deutsche Bank, and the real-world impact of eye-tracking technology. Stay tuned for the full episode."
Markus Pirker, CEO at Userbrain
Listen to the podcast (in German language) here!
Feedback
"Hi @Sabrina 🍀 I just listened to your great podcast and wanted to tell you that I found it super inspiring! Both your journey so far and the importance of user research in the UK and how you think about eye tracking. Very exciting 🤩"
Stephanie, 9 April 2024
"I was very enthusiastic about your appearance at UX Heroes. Totally refreshing and really the best episode so far."
Thomas, 15 July 2024
In July 2024, one of the three most listened to episodes of the last few months.
Interview
Tim Hughes interviewed me on 28 July 2020 about "What Makes Great User Experience".
