Services

I offer a wide range of UX research services, including in-depth interviews, segmentation surveys, journey maps, personas, and jobs-to-be-done. My research will enhance your understanding of your users and customers, enabling you to serve them more effectively.

I help to create digital products and services that people love because they make their lives easier.

• I empathise with the user and discover their hidden needs and motivations.
• I apply design thinking to my work by researching users and identifying their needs, ideating solutions, testing prototypes, and refining them through iteration.
• I think outside the box to identify new business opportunities.
• I believe in working collaboratively and cross-functionally.

Delivering value to users leads to successful products.

Proven methods & psychology

The user experience is all about a user’s needs, their expectations, and motivations. These depend on users’ goals and jobs-to-be-done. A successful product solves a problem for the user; it helps the user to ‘get their job done’. To access users’ real needs and sometimes hidden goals, you must delve deeply into the psychology of the user. Solving users’ problems turns them into happy customers!

I apply a multitude of proven, effective methods to ensure your product meets the needs of your users and provides them with the best possible experience. My work builds on knowledge from Psychology, Cognitive Ergonomics & Engineering Psychology.

Get involved in user research

Time for a reality check: Real users testing your system or app. Remotely, in a lab, at their workplace, at home, or on the road. Let’s see what users are really doing with your system; let’s hear what they’re thinking and feeling. My role is to observe their behaviour and detect thought processes, mental models, assumptions, expectations, associations, and emotions.

I view you, my stakeholder, as a partner and co-researcher. I will involve you fully involved in the research project – of course, to the extent you wish and have time. I will synthesise the research data and extract key findings and actionable recommendations, visualised in user journey maps and personas. In a workshop, we will discuss the findings and next steps. My actionable insights will help you make your application easier and more enjoyable to use – and you will have visual artefacts for easy future reference.

Which user research method to use when?

How do I determine which user research method to use in a given situation? I often hear this question – from workshop participants, mentees, and fellow researchers.

That’s why I put together a guide about the different phases of product development and which research methods you can use in each phase:

Case studies – UX research

Do you want to learn more about how a user researcher works in practice? Then, read my articles with case studies about how to work agile, how to do contextual research, how to use personas, and how to work with the jobs-to-be-done framework: