Author

Duda, S. (2026). Survival Guide to User-Focused Product Development: Methods Against Madness, ISBN 9781032878805. CRC Press (Taylor & Francis Group).

---

Duda, S. (2026). Differentiation in the UX Profession: An Analysis of Educational and Career Pathways in UX Based on LinkedIn Profiles. In: Schrepp, M. (eds) Design, User Experience, and Usability. HCII 2026. Lecture Notes in Computer Science, vol 16721. Springer, Cham.

---

Kalbach, J., Wermuth, Y., Duda, S., Ciontu, F. (2024). Jobs-to-be-done at scale: Disrupting the status quo with customer focus. In: Henry Stewart Publications, Journal of Digital & Social Media Marketing, Volume 12, Issue 3.

---

Women in Tech: London’s Leading Voices and their Advice for the Next Generation: Blog article International Women’s Day 2023.

---

Duda, S., Chearman, T. (2021). Integrating user research into an agile project at NHS Digital: A case study. In: Henry Stewart Publications, Journal of Digital & Social Media Marketing, Volume 8, Issue 4. Featured in HS Talks.

---

13 April 2021: Humanising Experiences. An article on Advertising Week 360 describing the ‘Humanising Experiences Model’ by Sabrina Duda.

---

22 March 2021: How to design banking apps that work for all ages. Older people may be using smartphone banking apps more than they were this time last year, but banks should be doing more to improve their user experience.

---

The UX Trend Report 2021, by youspi. The trend report features UX trends, survey results, expert opinions and interviews with Sabrina Duda and Giles Colborne from the UK, Craig Tomlin from the US, Ulf Schubert from Germany, and many more.

---

28 December 2020: Looking for a career change? These are the top three jobs to get into in 2021.

---

Seibert-Giller, V., Pucher, R., Duda, S. (2020). Usability and User Experience. Exam preparation for the Certified Professional for Usability Engineering and User Experience Design. Read more about the UXQCC certification.

---

Duda, S., Warburton, C., Black, N. (2020). Contextual Research: Why We Need to Research in Context to Deliver Great Products. In: M. Kurosu (Ed.): HCII 2020, LNCS 12181, pp. 33-49. Springer Nature Switzerland AG 2020. The final authenticated version is available online at https://doi.org/10.1007/978-3-030-49059-1_3.

Duda, S. (2018). Personas – Who Owns Them. In: Von Gizycki, V., Elias, C. A. (Eds.), Omnichannel Branding. Springer Fachmedien Wiesbaden GmbH.

---

Duda, S., Barley, J. (2017). Searching and finding: A lifelong quest. In: Henry Stewart Publications, Journal of Digital & Social Media Marketing, Volume 5, Issue 3.

---

Bergstrom, J. R., Duda, S., Hawkins, D., McGill, M. (2014). Physiological Response Measurements. In: Schall, A. & Bergstrom, J. R. (Eds.), Eye Tracking in User Experience Design, p. 81-108. Waltham: Morgan Kaufmann.

---

Duda, S. (2013). Emotions of Online Shopping: A usability study of online stores using EEG measurements. Originally published in German: Duda, S. (2013). Online Shopping mit Emotionen – Eine Usability Studie über Online-Shops mit EEG Messung. In: Brau, H., Lehmann, A., Petrovic, K., Schroeder, M. C. (Eds.), Usability Professionals 2013.

---

Dossier Marktforschung Mai 2013: ‘Mit Emotional Usability den Kampf um Talente gewinnen: Employer Branding und Bewerbermanagement’

---

Interview in Webselling March 2012.

---

Research & Results 2010: 10 Fragen – 10 Antworten: Vom Leben gelernt – Sabrina Duda, Gründerin und Gesellschafterin, eye square (Research & Results, 7 / 2010).

---

Duda, S., Cloppenburg, K., Nitschke, J., Szwillus, K. (2010). mobile.de – Joy of Use in Practice. Use Case for a Development and Design Process. Originally published in German: mobile.de – Joy of Use in der Praxis. Use Case zum Entwicklungs- und Designprozess. In: Brau H., Diefenbach, S., Göring, K., Peissner, M., Petrovic, K. (Eds.), Usability Professionals 2010, Jahresband 2010 der Workshops der German Usability Professionals’ Assocation e.V.

Duda, S. (2009). Mind Maps: An Evaluation Method of Web User Brand Experience. Interact 2009, Workshop Paper.

---

Duda, S., Schießl, M., Nüsperling, S. (2008). See the World with different Eyes. Comparison of Website Usage in Germany and Japan. In: planung & analyse Market Research Special English Edition 2008: Asia and Middle East. p. 14-18. See the World with different Eyes: Poster Presentation at Connecs2008.

---

Duda, S., Schießl, M., Wildgruber, G., Rohrer, C., Fu, P. (2007). Linguistic Analysis of Websites: A New Method of Analysing Language, the Poor Cousin of Usability. HCI, Proceedings Volume 11, LNCS_4560, ISBN: 978-3-540-73288-4.

---

Schießl, M., Duda, S., (2007). A Qualitative Oriented Study about IT Procurement Processes: Comparison of 4 European Countries. HCI, Proceedings Volume 11, LNCS_4560, ISBN: 978-3-540-73288-4.

---

Nitschke, J., Duda, S., Schießl, M., Göhre, T. (2007). Perfektes Zusammenspiel: Usability Tests und Remote in Kombination. In: Research & Results,1/2007, S. 34 – 35.

---

Duda, S., Schießl, M., Nitschke, Dr. J. (2007). Gelungener Auftritt: Mit Eye-Tracking Internet-Startseiten optimieren. In: Research & Results, 7/2007, S. 38 – 40.

---

Duda. S., Saur, M. (2006). Visuelle Orientierung auf einer Website – Vergleich von Sehbehinderten und Normalsichtigen mittels Eye Tracking. In: Brau, H.; Diefenbach, S.; Hassenzahl, M.; Koller, F, Peissner, M. & Roese, K. (Eds.). Usability Professionals 2008.

---

Duda, S., Schießl, M. (2006). Wozu internationale Usability Studien? In: Kempter, G., von Hellberg, P. (Eds.), Information nutzbar machen – Zusammenfassung der Beiträge zum Usability Day IV, S. 148-151.

---

Duda, S. (2006). Usability von Kundenterminals. In: Bosenick, T., Hassenzahl, M., Mueller-Prove, M., Peissner, M. (Eds.). Usability Professionals 2006.

---

Schießl, M., Duda, S., Thölke, A., Fischer, R. (2003). Eye tracking and its application in usability and media research. In: Journal “Sonderheft: Blickbewegung” in MMI-interaktiv Journal – Online Zeitschrift zu Fragen der Mensch-Maschine-Interaktion. ISSN 1439-7854. Guest Editors: Katharina Seifert & Matthias Rötting. 12.03.03, Ausgabe Nr. 6.

---

Steinbrück, U., Schaumburg, H., Duda, S., Krüger, T. (2002). A Picture Says More Than A Thousand Words – Photographs As Trust Builders In E-Commerce Websites. CHI 2002.

---

Duda, S., Schießl, M. & Hess, J.-M. (2002). Mobile Usability. In: Beier, M. & von Gizycki, V. (Eds.), Usability – Nutzerfreundliches Web-Design, p. 173-199. Berlin, Heidelberg: Springer-Verlag.

---

Duda, S., Schießl, M. & Fischer, R. (2001). The Relation of Usability and Branding of a Financial Website – An Integration of Qualitative and Quantitative Methods. In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Eds.), Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design – Cognitive Engineering, Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.

---

Duda, S. & Ahrend, A. (2001). Too Many Tools – Overtooling the Web: A Usability Study on Internet Viewbars. In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Eds.), Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design – Cognitive Engineering, Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.

---

Schießl, M., Duda, S. & Fischer, R. (2001). Kids’ Space. In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Eds.), Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design – Cognitive Engineering, Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.

---

Duda, S., Schießl, M. & Hess, J.-M. (2001). Mobile Usability: Empfehlungen für die Entwicklung benutzerfreundlicher mobiler Datendienste. Mobile Usability Report. Eine empirische Studie zur Usability von WAP-Diensten in Deutschland. Mit Empfehlungen für Manager und Entwickler mobiler Datendienste. Berlin/Göttingen: BusinessVillage.