Speaker

DDX Conference, London, 16 Nov. 2024

The DDX Conference London took place at the Experience Haus in Shoreditch.

My talk: Methods against madness – how to achieve innovation and create successful products.

“Thank you so much for your fantastic talk and our chat. It was truly insightful.” “Hi Sabrina, thanks a lot for the speech this Saturday, your energy is amazing.” “I really enjoyed the presentation and felt the content was excellent.”

The Empathy Olympics, London, 29 Oct. 2024

The Empathy Olympics: Going for Gold in User Understanding:

Panel discussion Accurx office in London, Shoreditch, 6-8.30pm, hosted by Zebra People and Askable; part of the series The Research Thing.

AI Product Meetup, 30 May 2024

AI Product Meetup, 8 Feb. 2024

We hosted our first AI Product Meetup by The Stepstone Group: It’s a Match! AI & Matching with LLMs. Our speakers: J. Rogel (Chief Innovation Officer, The Ortus Group), Ritwik Niyogi (Data Science Team Lead, The Stepstone Group), Arne Freerk Meyer (Staff Data Scientist, The Stepstone Group).

“Insightful sessions & Stepstone is really innovating the job market to find the right job for everyone. Kudos to Gabriel Grigorescu & Sabrina Duda and team for arranging these inspiring talks.”

More info here: AI Product Meetup – It’s a Match

UX360 Research Summit, 30-31 Jan. 2024

Implementing successful UX strategies has proven to deliver ROI for businesses. UX360 showcases the latest UX and design research – take a look at the speakers and the agenda.

I was a panelist: ‘How do we collaborate with stakeholders, and influence the decision making process’ and a speaker: ‘Jobs-to-be-done: The recipe for a user-driven organisation’. More info about my sessions.

“Great talk! You really helped me understand how JTBD is practically applied.” “I’ve never heard of JTBD before, but I love it! This is an amazing presentation!” “Great storytelling, Sabrina.”

The Alignment, webinar, 24 Jan. 2024

‘The alignment’ is a webinar series about global growth hosted by Global App Testing. On 24 Jan, 5-6pm (UK time) we talked about: ‘Help! I’m nothing like my users!’: My slides.

View the recording or read the blog article about this webinar.

BAD Conference, 13 Nov. 2023

At the BAD (Behaviour & Design) Conference, Tech Circus brings together experts from psychology, anthropology, philosophy and more to examine the behaviour science skills that underpin UX design.

My talk: Jobs-to-be-done: A framework for product discovery influenced by behavioural design.

“You were the ultimate in BAD with your talk on jobs-to-be-done. I’m not a researcher. I’m a content designer. But I found your speech deeply fascinating. Thank you for being so inspiring.”

“Very insightful deep dive into the importance of JTBD to understand the user and their needs from a much higher level, closer to an emotion, to then get to a solution.”

Read more about the talks in this blog by Sam Osys.

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Jobs-to-be-done webinar, 8 Nov. 2023

Yann Wermuth from Vendbridge and Lawrence Hardy, Nik Evans, Tina Akinmade and Sabrina Duda from The Stepstone Group talked about their joint journey how they established JTBD at Stepstone:

How to make jobs-to-be-done the coffee table talk in your company?​

Here are the recording and slides​ of the event.

Jim Kalbach: “Fantastic story. Thanks for sharing! Amazing work, Stepstone!” Other participants: “Thank you for the inspiring presentation. Loved the format.” “Thanks so much for a great session.”

The Research Challenge Workshop, 6 Nov. 2023

“Hi Sabrina, thanks for the great workshop today. I was able to take a lot with me, especially when it comes to the strategic view of research projects.”

Read more about our workshops.

World Usability Congress, Graz, Austria, 10-12 Oct. 2023

The World Usability Congress 2023: Take a look at the Flyer to get inspired!

Sabrina Duda gave a talk: Why we need discovery research and how to do it – a B2B case study.

How AI is changing product design, 31 Aug. 2023

How AI is changing product design: Live webinar with panel discussion (free), 31 August 2023, 11am (UK time). With Sabrina Duda, Dan Gent, Omari Rodney. Gain insights into the impact of AI on product design and learn from leading experts in the fields of design, UX research, and product management.

UX Research Days: ROI of UX, 23 Aug. 2023

Panel discussion about the ROI of UX research with Sabrina Duda, Dominique Winter, Till Winkler, Johanna Ullsperger: “Wie und woran zeigt sich der Wert von UX Research?” (in German language), hosted by Holger Friedrich Geißler, marktforschung.de.

UX & Product Meetup, 27 July 2023

Sarah Reeves and I were hosting our first UX & Product Meetup in The Stepstone Group London office, Blue Fin building, opposite Tate Modern in Southwark. Our amazing speakers were: Jason Beck, Abhishek Dahiya, Danielle Cooley, Lawrence Hardy, Bart Jaworski. More info here.

Dave’s Design Discussions, 17 April 2023

Monthly interviews with design leaders from around the world. Thank you, David Di Sipio, for inviting me to the interview on 17 April 2023, 7-9pm (UK time). Each month David interviews a different design leader, ‘some of the greatest minds in the space’.

Design Talks Motorway, 29 March 2023

Design Talks: The panel is discussing how to build a user-centred design practice. Thank you, Jason Beck, for inviting me to the panel at Design Talks 29 March 2023 at Motorway in London.

“We loved having you. Thank you for your excellent insights and engaging stories.” “It was great hearing from you at the Design Talks event, and your insights really engaged me.” “I attended yesterday’s Motorway event and found your insights to be super helpful.”

UX Oxford, 9 Feb. 2023

Meetup UX Oxford: In this remote event, Sabrina Duda spoke about the life of a user researcher. Feedback from the organiser: “Thank you SO MUCH, that was excellent! Judging by the levels of engagement I think the audience really enjoyed it.”

UXR Vocabulary, 29 Sept. 2022

The remote Panel UXR Vocabulary was hosted by Research Bookmark.

Over 400 people joined this panel. Sabrina Duda and the other panelists discussed the most used and most mis-used terms in UX research, how to keep up to date with UXR Vocabulary, and when it is most important to align on the meaning of UX terms. Understanding how to communicate is critical in UX research. This allows to share knowledge properly with stakeholders, colleagues and the UX research community.

Feedback from the organiser: “I can’t begin to quantify the responses from people as to how insightful the session was. Your years of research, your depth of understanding of UXR, and your ability to present the subject in such an interesting way produced one of the most memorable evenings we’ve ever had.”

World Usability Congress, Graz, Austria, 11-13 Oct. 2022

World Usability Congress 2022 Agenda

Sabrina Duda gave a talk at the WUC about how to give value as a user researcher: ‘I just have to do good research to show my value – or not?’ Read a summary of my talk in Ulf Schubert’s blog article about the WUC (in German).

Jen Romano and Sabrina Duda moderated another Research Challenge Workshop at the WUC. Live, and a full day! The two research challenges – tasks to be solved first as a group, then as an individual – were combined with short presentations about the best research approach and example studies.

The Research Challenge Workshop, 17 Aug. 2022

The Research Challenge

The big three did it again! Remote research challenge workshop with Jen Romano, Rebecca Destello, Sabrina Duda on 17 August, 6-9pm UK time (1-4pm EDT time). “I found it a great learning experience, helpful, and very informative!”
Read here all feedback about our workshops.

Interactions (remote), 12 July 2022

Interactions Meetup, 12-1pm

Sabrina Duda was speaking on a panel hosted by Dominic Hurst. Together with Katherine Wastell, Julia Petretta and Llara Geddes she will explore upcoming trends in the world of design from a user research perspective: ‘Current & Future Trends: User Research’.

UXPA San Diego, USA, 21-23 June 2022

The Research Challenge

Workshop with Jen Romano, Rebecca Destello, Sabrina Duda on 20 June, 6-9pm. “Excellent method to encourage participation. I was very engaged.”

German UPA: Panel User Research, 24 March 2022

Panel discussion about user research

With Jennifer Klatt, Lothar B. Blum, Lwam Leber, Sabrina Duda, Stefanie Poetzsch, Svenja Noae (panel is in German language).

Ironhack – Career Paths, 15 Dec. 2021

Career Paths: UX/UI Design with Sabrina Duda, Principal UX Researcher

The presentation ‘Career Paths: UX/UI Design’ covers the history of UX, different roles within UX, where UX sits within an organisation, UX maturity of organisations, UX job market and salaries.

“Thank you so much for your presentation in the Ironhack online workshop. It was so inspiring. :)” “I wanted to connect to say hi and thank you for a wonderful presentation.” “I really enjoyed your talk yesterday evening – it was really insightful!”

Ironhack Career Paths is a series of sessions with real life experts in each tech field who will be sharing their experience, knowledge and professional journey that took them to where they are.

UXPA UK August 2021 – The Practice of UX, 26 Aug. 2021

UXPA UK Remote Event:

Sabrina Duda’s talk: Back to the future – being a user researcher in the past, present & future.

Bank of the Future, 16 & 17 June 2021

Bank of the Future: Sabrina Duda was part of the panel: Customer Onboarding: Creating a Unique Digital Journey.

Figaro Digital, 5 Nov. 2020

Digital Marketing Summit 5 November 2020

Sabrina talks about: How to connect with your audience.

World Usability Congress, 19-23 Oct. 2020

World Usability Congress, connect 2020

Sabrina talks about: User Research Driving Development – Three Case Studies.

Audience feedback: “Thanks, great talk!” “Awesome talk! Thank you for sharing insights, Sabrina :)” “Thank you for this great structured and insightful presentation!” “The best presentation so far today. Very nice insights and very well-prepared. Thank you!”

The Research Challenge Workshop, Sept.-Dec. 2020

Jen Romano, Rebecca Destello and Sabrina Duda created “The Research Challenge”, a workshop for junior researchers to work on real-life research challenges.

Based on your feedback, we offer you an improved workshop: number of participants limited to 15, more time to work on the challenges (workshop extended to 3h), more individual moderator feedback. And of course, new research challenges!
Workshop dates: Sept. 9, Oct. 7, Nov. 18, Dec. 16 2020.

“Great vibe!” “I enjoyed the group activity – to see different perspectives on the same issue.” “Really powerful learning tool, as there is no one ‘right’ way to do all this!”

HCI International Copenhagen, 19-24 July 2020

HCI International 2020

It was supposed to take place in Copenhagen, Denmark, but was held virtually.

Sabrina presented the paper online: “Contextual research – why we need to research in context to deliver great products”.

UX Crunch: Behaviour & Design, London, 21 May 2019

The UX Crunch: Behaviour & Design

WeWork, 1 Fore Street Avenue, EC2Y 9DT.

A London UX meetup focusing on behavioural design. Learn, connect and grow with the UX community, discovering how design can influence human behaviour.

Sabrina Duda talks about User Behaviour & Psychology.

“Talk is wonderful.” “Your talk brought lots of insights to me and was very interesting.”

UX Crunch London: Braingineers, 14 March 2019

The UX Crunch meets Braingineers: Emotional Analytics

The Uncommon Building, Borough 1 Long Lane, London SE1 4PG

Sabrina Duda talks about: “Emotions and user needs as drivers for product development.”

“Great presentation yesterday. You have a wonderful and natural presentation style which engages the audience. I think the audience would have been happy to chat with you all night.” “Thank you for the insightful talk today.”

GUI & DESIGN Berlin, 12 & 13 Dec. 2018

GUI & DESIGN Berlin

This year the conference for designers & developers takes place at H2 Hotel Berlin, Alexanderplatz. Sessions are in German.

Sabrina talks about “The UX Warrior”.

UX on the Front Line, 14 June 2018

Talk at Bunnyfoot in London (invite only event): UX on the Front Line

UX Crunch London, 27 Feb. 2018

The Psychology of Design: How the marriage of Design and Psychology can help us conduct better research, highlighting user behaviours and inevitably delivering products which are tailored to unique user needs.

Location: Rufus Leonard, 57a Farringdon Road, EC1M 3JB

Sabrina Duda talks about: ‘Emotions, emotional design and how it can help you to be successful in UX.’

“I loved your talk, super insightful.” “Emotional manipulation is such a huge part of UX and the examples you used I thought were fascinating!” “Excellent talk about emotions and design.” “An awesome talk.”

GUI & DESIGN Berlin, 12 & 13 Dec. 2017

GUI & Design Conference at the Kalkscheune in Berlin.

Conference about graphical user interfaces for development oriented designers and design oriented developers (sessions).

Sabrina talks about: ‘UX Forschung, Personas und die Integration von UX innerhalb einer Organisation’.

Experian OneUX London, 20 & 21 Sept. 2017

UX conference at Lumiere London with talks, workshops, and panel discussions. External and internal speakers and Experian participants from all over the world took part. The conference was co-organised and moderated by Sabrina Duda.

“Amazing job organising this! Thank you so much for all your effort. It’s been awesome!” “Thanks for a great conference. My head is full of ideas now.” “Very well led! Love your inquisitive mind and clarity in summarising sessions. Thank you”

Design Lab London, 18 July 2017

Design Lab London Meetup, Campus London, 4-5 Bonhill Street, Shoreditch, London EC2A 4BX

Design Lab: A community of designers that get together to talk shop, share ideas and designs, and get to know one another.

Talk from Sabrina Duda: ‘Don’t forget the U in UX: It is all about the user’.

“Absolutely phenomenal talk about user research @SabrinaDuda – it’s all too easy to forget the U in UX! Loved this example!” “GREAT to meet you last night, thank you for such a great talk.” “Thanks @SabrinaDuda for teaching us about bringing UX processes into our teams!””Thanks for speaking, we enjoyed having you. Hopefully we will see you next month & you’ll be leading the audience participation.” “Thank you for making last nights event such a vibe.”

Mobile UX London, 25 Nov. 2016

Mobile UX London at Cecil Sharp House, 2 Regents Park Rd, London NW1 7AY.

Mobile UX London is for people passionate about mobile user experience and offers presentations and workshops in an inspiring and friendly atmosphere.

Sabrina Duda gave a workshop about personas.

World Usability Congress Graz, 18 & 19 Oct. 2016

World Usability Congress is about Usability, User Experience (UX) & Customer Experience Management (CX) (Conference Agenda).

Sabrina Duda spoke about “Mobile UX Retail”.
Video about the conference.

Mobile UX London, 20 Nov. 2015

Mobile UX London at UCL BASE, Kings Cross, London.

Sabrina Duda gave a ‘Mobile UX Retail’ Workshop.

Mobile UX in Retail – Case Studies, 28 July 2015

Mobile UX in Retail – Case Studies

IDEALondon, 69 Wilson St, EC2A 2BB , London.

Sabrina Duda, ThoughtWorks: Why mobile UX is important for luxury retailers.
Alex Baggallay & Misra Sannidhya , PwC: How high street retailers approach the multi-channel experience with a focus on mobile channel.

“It was a pleasure to meet you last night at the Mobile UX in Retail event. Thanks again for the amazing presentation. You did a fantastic job and it was one of the best UX case study presentations I’ve been to.”

World Usability Day Berlin 2014

World Usability Day Berlin 2014, November 13: (program as pdf)

Presentation by Sabrina Duda and Ansgar Gerling (www.bilendi.com) about the online research study ‘Panel Engagement’ with 510 users.

UXPA UserFocus 2014, USA

UXPA DC’s Annual User Experience Conference

October 17, 2014, Washington, USA. users’ delight is a sponsor of UserFocus 2014!

Eye Tracking in UX Design 2014, USA

Conference about the book “Eye Tracking in User Experience Design” edited by Jennifer Romano Bergstrom & Andrew Jonathan Schall.

October 16, 2014, Washington Marriott Wardman Park, Washington, D.C., USA. Presentation by Sabrina Duda: ‘Physiological Response Measurements’.

Learn about physiological methods as EEG in usability research in the chapter ‘Physiological Response Measurements’ written by Jennifer Romano Bergstrom, Sabrina Duda, David Hawkins, Mike McGill.

Creative Conference Kn 2014, Berlin

Creative Conference Kn: Marketing Communication in Healthcare Industry.

16 & 17 Sept. 2014, Malzfabrik Berlin.

Sabrina Duda’s workshops on 16 Sept.: ‘ Psychology of Perception: How the Human Brain Responds to Marketing’.

Day of Psychology at TU Darmstadt 2014

Day of Psychology at TU Darmstadt

17 May 2014: Talk by Sabrina Duda about Psychologists in business and professional perspectives at the interface between Psychology and Computer Science.

World Usability Day 2013

World Usability Day Berlin 2013, 14 November at Langenbeck-Virchow-Haus: Designing for Health.

With a new record: Over 600 participants!

Usability Congress 2013

Usability Congress 2013, 10 – 11 Oct., Frankfurt a. M.

Talk Sabrina Duda: Shopping Stories: ‘Nutzertypen und Emotionen beim Online Shopping – Was zeigt uns das EEG?’

Mensch & Computer 2013

Mensch & Computer 2013, 8 – 11 Sept., Bremen

Talk Sabrina Duda: ‘Online Shopping with Emotions – A Usability Study about Online Shops with EEG Measurement’ (article).

GUI&DESIGN 2012

GUI&DESIGN Conference 2012, December 11 – 12, Berlin

Talk Sabrina Duda: ‘Emotional Usability bei graphischen Benutzeroberflächen’.

World Usability Day 2012

World Usability Day Berlin 2012, October 31, Berlin, Kalkscheune

Talk Sabrina Duda: ‘Service Design: ‘User Experience TOTAL’ (in German)

Usability Congress 2012

Usability Kongress 2012, October, 25 – 26, Frankfurt a. M.

Talk Sabrina Duda: ‘Emotionales Design‘.

Kompetenzgruppe Online Marketing 2012

Kompetenzgruppe Online Marketing: Erfolgsfaktoren für eine moderne Website.

1 Oct. 2012, Cologne, Talk Sabrina Duda: ‘Wie die User Experience durch emotionale Ansprache verbessert wird’.