Sabrina Duda
User Researcher & UX Consultant
I am an Accredited UX Professional with an MSc in Psychology (Engineering Psychology, Cognitive Ergonomics & Computer Science). Having co-founded one of the first UX agencies in Germany, I have over 25 years of experience in user experience research.
Since 2015, I have lived in the UK and held various UX leadership roles. By conducting user experience research with empathy and based on evidence and data, I help businesses create products people love. With British and German citizenship, I offer services in both English and German language.
Are you looking for a user researcher on a freelance or contract basis? Do you need bespoke customer research for your project or UX research training for your team? Contact me to arrange a chat. Are you looking for a UX speaker? I am happy to support your next conference or meetup.
25+
years’ experience in UX
30+
articles published
100+
talks given
2
citizenships
My next book will be published in 2026
Survival Guide to User-Focused Product Development
Have you ever felt that product development is madness? Did you witness irrational decisions, not based on data or user research insights? Have you ever seen millions wasted on the wrong products that fail to address user needs? Giving people a guide to user-focused product development and methods to fight the madness is the goal of my next book for Taylor Francis; it will be published in 2026:
Survival Guide to User-Focused Product Development: Methods Against Madness
Do you want to share your UX ‘madness story’ with me?
My services
Research
Do you need the support of a user researcher to explore user needs & business opportunities?
Training
Are you interested in UX research training for your team?
Speaking
Are you looking for an experienced speaker for your next conference?
What people say about me
“Sabrina has energy and enthusiasm. She effectively managed several concurrent streams of UR. She was creative and used a series of techniques to gather meaningful data. This was presented back clearly and methodical – giving us the information we needed to drive forward service improvements. I really enjoyed working with Sabrina.”
Project/ Change Manager, HMRC, 2025
“Sabrina is exemplary in her demeanor, methodology and collaboration with our group. I cannot recommend Sabrina enough and would happily work with her again.”
Product Portfolio Director, The Stepstone Group, 2022
“She has a deep understanding of her field, yet communicates insights simply and effectively, making it easy for all stakeholders to engage and align. I would gladly work with Sabrina again.”
UX Research Lead, Aviva, 2022
“Her expertise was very valuable for us to speed up our discovery process, in which we prototyped and conducted interviews every week.”
Product Owner, Zava, 2019
Companies I have worked with
